Al Mohler has the details:

The greeting card features two male torsos in tuxedos.  The message is clear — Hallmark is ready to join the celebration of same-sex marriage.

According to the Associated Press, America’s most prominent greeting card producer decided to roll out a line of same-sex greetings after the California Supreme Court legalized same-sex marriage in May.  The company had released a line of “coming out” cards last year.

The AP article Mohler cites reports:

The nation’s largest greeting card company is rolling out same-sex wedding cards — featuring two tuxedos, overlapping hearts or intertwined flowers, with best wishes inside. “Two hearts. One promise,” one says.

Hallmark added the cards after California joined Massachusetts as the only U.S. states with legal gay marriage. A handful of other states have recognized same-sex civil unions.

The language inside the cards is neutral, with no mention of wedding or marriage, making them also suitable for a commitment ceremony. Hallmark says the move is a response to consumer demand, not any political pressure.

“It’s our goal to be as relevant as possible to as many people as we can,” Hallmark spokeswoman Sarah Gronberg Kolell said.

Mohler interprets the significance of this move by saying:

…the decision to market the same-sex marriage celebration cards reveals some tipping point in the culture.  The normalization of homosexuality and homosexual unions is significantly enhanced when a company like Hallmark joins the revolution.