Seth Godin waxes perceptive on Apple’s recent release of the new iPhone 3G, which was fraught with technological difficulty. According to Godin, Apple mishandled the use of market scarcity. He offers the following advice:

  1. Use the internet instead of forcing people to wait in line.
  2. Reward early patrons.
  3. Vary your treatment of customers depending on how much they have spent or used your product in the past.
  4. Orchestrate your release so you can catch mistakes early (i.e., use the internet).
  5. Give your early patrons a venue for reveling in their purchase.

Robert Velarde offers some suggestions for discernment in our choices of technology (HT: Challies).

Also, the Resurgence blog highlights YouVersion, a free online Bible application for the iPhone with some pretty helpful features (it even includes three Spanish translations!).